3. How often (on average) do you read fashion/home magazines?
4. Do you have you preferred or favorite fashion/home magazine brand? (e.g. VOGUE, ELLE, COSMO etc.)
5. Do you think that women's fashion/home magazine brand influence on women's lifestyle today?
6. How often (on average) do you use the Internet?
7. Do you visit fashion/home magazines' websites ?
8. Do you have any fashion/home magazine's app?
9. Do you ever shop online?
10. How often (on average) do you use Internet for shopping?
11. Where do you usually take inspiration for new purchases? (You can chose more than one option)
12. why do you chose online shopping? (You can choose more than one option)
13. What do you usually purchase on the Internet? (You can choose more than one option)
14. Would you be more inclined to buy a product featured in or recommended by a fashion/home magazine(print, online)that you prefer?
15. Have you ever purchased from a fashion/home magazine website or app?
16. How important do you think it is for fashion and lifestyle e-commerce sites to combine editorial content on their sites?
17. Would you like to try to shop online on a fashion/home magazine brands’s online shop?
18. Would you like to try to purchase items through a fashion/home magazine brand's app?
19. Which elements do you think are important to your online shopping experience? (You can choose more than one option)
20. Would you prefer to buy items directly from the fashion/home magazines’ websites or to be redirected to retailers’ websites when buy items from fashion/home magazines' websites?
21. How important it is to be able to purchase products featured within editorial content on magazines’ website or app using 'click to buy' features?
22. What influences you to decide whether to purchase items through a fashion/ home magazine’s website or app? (You can chose more than one option)