Survey For Augmented Reality Advertisement on Android (ReADroid)

Section A : Personal Details

(Briefly describe your personal details based on the questions below)

How old are you? * (Required, Multiple choice)

Below 14 years old
15 - 24 years old
25 - 34 years old
Above 35 years old

What is your gender? * (Required, Multiple choice)

Male
Female

Do you own a smartphone? * (Required, Multiple choice)

(Hint: Smartphone is a device that lets the user to make the telephone calls and send messages, but also with additional features that almost similar to a computer. For example, able to connect to the internet, send and receive emails, snap pictures, play games and songs, create and edit microsoft office documents, and the others)

Yes
No

What is the operating system (OS) for your smartphone? * (Required, Multiple choice)

How often do you use your smartphone to snap pictures or videos? * (Required, Multiple choice)

How often do you use you smartphone to surf the internet? * (Required, Multiple choice)

Does your smartphone connected to the internet all the time? * (Required, Multiple choice)

Yes
No

Section B : Physical Advertisement

(This section will provide you with the questions regarding the advertisement in the newspaper, magazine, brochure and flyers)

Do you buy the newspaper regularly? * (Required, Multiple choice)

Do you buy the magazine regularly? * (Required, Multiple choice)

While reading the newspaper or magazine, what will you do when you suddenly see an advertisement? * (Required, Checkboxes, Require minimum 1 choices, , maximum 5 choices.)

(You can choose more than one answer)

Look at the pictures
Read the highlighted words
Read detailed information provided
Surf the internet to find more information related to the advertisement
Plan to see and read them later
Others (please specify)

In general, what are the best words to describe the food advertisements like chocolate, ice-cream, fast food, beverage and the others. * (Required, Checkboxes, Require minimum 1 choices, , maximum 5 choices.)

(You can choose more than one asnwer)

Why do you feel the food advertisements in the newspaper and magazine are not attractive? (You can choose more than one answer) * (Required, Checkboxes, Require minimum 1 choices, , maximum 5 choices.)

After you see the advertisement, what will you do next? * (Required, Checkboxes, Require minimum 1 choices, , maximum 5 choices.)

Think to buy or not to buy, the products being advertised
Spread the promotion to my friends
Critic/ praise the product
Other (please specify)

Section C : Augmented Reality Advertisement

(Kindly watch this video before answering the following questions. Please use right click and choose "Open link in new tab" )
http://www.youtube.com/watch?v=d6irc0jwKC8

Based on the video you watched earlier, do you think advertisements in the newspaper will be more attractive if it is using the same technology as in the video? * (Required, Multiple choice)

Have you ever tried that kind of application before? * (Required, Multiple choice)

Yes
No

If you have the application, will you attracted to pay attention more on the advertisements in the newspaper, magazine, flyer or brochure? * (Required, Multiple choice)