Not Currently Used | In-House | Agency - existing | Agency - required | Other | |
Web Build or Ecommerce Site | |||||
Mobile Sites / Apps | |||||
Hosting and Support |
Not Current Used | In-House | Agency - existing | Agency - required | Other | |
Paid Search (eg Google) | |||||
Paid Social (eg Facebook) | |||||
Paid Display (banner ads) | |||||
Affiliate Marketing | |||||
Market Places (eg Amazon) | |||||
Shopping Comparison |
Not Current Used | In-House | Agency - existing | Agency - required | Other | |
SEO Content & Blogging | |||||
Link Building / Off Page SEO | |||||
Email Marketing | |||||
Social Media Marketing | |||||
Video / Multimedia |
Not Current Used | In-House | Agency - existing | Agency - required | Other | |
Analytics & Reporting | |||||
Strategy and Planning | |||||
Training |
N/A | Less Than £500 | £500 - £1,000 | £1,000-£5,000 | £5,000 - £10,000 | £10,000+ | |
Web Design | ||||||
Paid Advertising | ||||||
SEO / Other | ||||||
Training & Consultancy |
Not Important | Somewhat Important | Average Importance | Very Important | Essential | |
Size/number of staff | |||||
Technical Expertise | |||||
Staff Experience | |||||
Specialisation | |||||
Length of trading | |||||
Locality (within 25 Miles of Business) | |||||
London Based / National Agency | |||||
Must also offer offline / complimentary services | |||||
Vision and Ethos of the company |
1 (Least Preferred) | 2 | 3 | 4 | 5 | 6 | 7 (Most Preferred) | |
Pay by Hour | |||||||
Day Rate | |||||||
Fixed Monthly Retainer | |||||||
Pay per Project | |||||||
Different levels of pay based upon staff experience | |||||||
Buy Larger blocks of time at a reduced rate | |||||||
Pay on Results |
Poor | Below Average | Average | Good | Excellent | |
Technical Knowledge (specific techniques) | |||||
Technical Knowledge (broader or multiple techniques) | |||||
Accreditations (e.g. Adwords Certified) | |||||
Knowledge/experience of your sector | |||||
Knowledge of your company |
Poor | Below Average | Average | Good | Excellent | |
They need to talk in a language I understand | |||||
Regular communications and meetings/teleconferences | |||||
Ability to talk to them at any time and get advice | |||||
They need to listen to what I am saying | |||||
Simple summary report each month | |||||
Very detailed reports each month | |||||
Quarterly review | |||||
Speak or hear from the agency within 2 hours of contacting them | |||||
Speak or hear from the agency within 24 hours of contacting them | |||||
Waiting time for routine work or a proposal of less than a week | |||||
More complex work can take longer if have a fixed date | |||||
Deliver on time or when promised |
Poor | Below Average | Average | Good | Excellent | |
Prepared to provide initial advice with no cost or risk | |||||
Friendly and easy to work with | |||||
Helpful and knowledgeable | |||||
Transparent | |||||
Availabilty of training for in-house staff | |||||
I own the accounts and the work at the end of the contract? | |||||
Passion and enthusiasm | |||||
Innovative and suggesting new ideas | |||||
Quality control | |||||
Trust |