MLBB Player Survey

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1. Have you ever played Mobile Legends: Adventure? * (Required, Multiple choice)

Yes
I have heard of the game, but I have never played it.
I have never heard of the game.

2. How long have you been playing Mobile Legends: Adventure? * (Required, Multiple choice)

Less than 1 month
1-3 months
3-6 months
More than 6 months

3. How long have you been playing Mobile Legends: Bang Bang? * (Required, Multiple choice)

Less than 1 month
1-3 months
3-6 months
More than 6 months

4. During the past three days, what are the topics you have been following? * (Required, Checkboxes, Require minimum 1 choices, , maximum 3 choices.)

Game
Cooking/Food
Music
Sports
News
Drama
Other (Please specify)
Talk shows
Documentary
Action/Adventure
Thriller
Reality shows
Comedy
Science-Fiction
Horror

5. During the past three days, which of the following media you have spent most time on? * (Required, Multiple choice)

TV
Broadcast
Newspaper
Computer
Mobile Phone
Other (Please specify)

6. What are the media genera that you often read? * (Required, Checkboxes, Require minimum 1 choices, , maximum 3 choices.)

Games
Entertainment
General
Finance
Other (Please specify)
Technology

7. Please select the most trusted media of yours from the following list. * (Required, Checkboxes, Require minimum 1 choices, , maximum 3 choices.)

N4G
Droidgamer
Polygon
IGN
PC Gamer
Gamezebo
Pocketgamer
TouchAracde
Gamespot
148apps
Kotaku
Android central
None of the above
Other (Please specify)

8. In a casual day, how much time would you spend on social platforms? * (Required, Multiple choice)

Less than 30 minutes
30~60 minutes
1~2 hours
More than 2 hours

9. During the past three days, which of the below websites or apps have you frequently used? * (Required, Checkboxes, Require minimum 1 choices, , maximum 7 choices.)

Instagram
Twitch
Snapchat
Facebook
YouTube
Discord
Twitter

10-1. How many influencers and celebrities are you currently following on Facebook? * (Required, Multiple choice)

0
1~10
11~30
31~50
Over 50

10-2. What kind of influencers and celebrities are you currently following on Facebook? * (Required, Checkboxes, Require minimum 1 choices, , maximum 5 choices.)

Actor or Actress
Music
Lifestyle
Comedy
Education
Science
Game
Other (Please specify)

10-3. How many influencers and celebrities are you currently following on Twitter? * (Required, Multiple choice)

0
1~10
11~30
31~50
Over 50

10-4. What kind of influencers and celebrities are you currently following on Twitter? * (Required, Checkboxes, Require minimum 1 choices, , maximum 5 choices.)

Actor or Actress
Music
Lifestyle
Comedy
Education
Science
Game
Other (Please specify)

10-5. How many influencers and celebrities are you currently following on Instagram? * (Required, Multiple choice)

0
1~10
11~30
31~50
Over 50

10.6 What kind of influencers and celebrities are you currently following on Instagram? * (Required, Checkboxes, Require minimum 1 choices, , maximum 5 choices.)

Actor or Actress
Music
Lifestyle
Comedy
Education
Science
Game
Other (Please specify)

10.7 How many influencers and celebrities are you currently following on YouTube? * (Required, Multiple choice)

0
1~10
11~30
31~50
Over 50

10.8 What kind of influencers and celebrities are you currently following on YouTube? * (Required, Checkboxes, Require minimum 1 choices, , maximum 5 choices.)

Actor or Actress
Music
Lifestyle
Comedy
Education
Science
Game
Other (Please specify)

11. Among the influencers and celebrities you follow, who do you like the most? * (Required)

12. Which influencer or celebrity do you think has the worst reputation? * (Required)

13. What is your favorite talk show? * (Required)

14. What do you think is the best TV series? * (Required)

15. How do you get game information when looking for your new favourites? * (Required, Checkboxes, Require minimum 1 choices, , maximum 3 choices.)

Recommendations in the app store (AppStore, GooglePlay, mobile app store)
Ads on social media or other websites (e.g. Facebook, Instagram, Twitter, Youtube)
Ads displayed in other games or apps
TV advertising
Offline advertising (e.g. metro, bus, convenience store, building.)
Friends
Influencers (e.g. Youtuber, Twitch Streamer, Twitter Influencer)
Media reports or reviews (e.g. articles or videos on game websites and news apps)
The game jumps up when you were searching certain keywords (game type/genre/developer, etc.)
Game joint products (e.g. food and beverage, electronic products, clothing, daily necessities, etc.)
Other (Please specify)

16. What are the preferred forms of information you would like to see when learning about a new game? * (Required, Checkboxes, Require minimum 1 choices, , maximum 3 choices.)

Photos, infographics, images, or illustrations
Social media posts (for example, tweet, Facebook post)
Movies (such as game movies, trailers, CG)
Short articles or content (for example, email newsletters, blog posts)
Long articles or content (e.g. media reports/news)
Player reviews (for example, reviews on the App Store, Google Play)

17. When you are reading game-related content, what kind of tone would interest you? * (Required, Multiple choice)

Informative
Humorous
Serious
Friendly
Educational
Other (please specify)

18. When will you decide to download new mobile games? * (Required, Checkboxes, Require minimum 1 choices, , maximum 3 choices.)

Interesting Game ads
Seeing interesting screenshots and videos while browsing app stores
Recommended by friends or see others playing
Recommended by influencers
Recommended by media reports or reviews
The game jumps up when you were searching certain keywords (game type/genre/developer, etc.)
The game is adapted based on my favourite animations, movies, games, or novels
Other (please specify)

19. Where do you download games from? * (Required, Multiple choice)

Google Play
App Store
Other online stores
Android emulator on the computer
Other (please specify)

20. What types of games have you played in the past six months? * (Required, Checkboxes, Require minimum 1 choices, , maximum 3 choices.)

Battle Royale Games (Fortnite, Call of Duty Mobile, Pubg Mobile, etc.)
MOBAs (Mobile Legends: Bang Bang, Vainglory, etc.)
Sports games (FIFA Soccer, NBA2K Series, CSR Racing, Golf Clash, etc.)
SLG Strategy games (Clash of Clans, Rise of Civilizations, Lords Mobile, etc.)
Card/board games (Solitaire, Coin master, Slotomania- Vegas Casino Slots, etc.)
MMORPGs (Tales of Wind, Era of Celestials, etc.)
Casual games (Candy Crush, The Room, Snake VS Blocks, Wordscapes, etc)
Casual strategy games (Clash Royale, etc.)
Idle games (Idle Heroes, AFK Arenas, Cookie Clicker, etc.)
Sandbox games (Roblox, Minecraft, etc.)
Trading card games (Hearthstone, El Summoner's War, Dragon Ball Z Dokkan Battle, etc.)
Business simulators (Hay Day, etc.)
Other (Please specify)

21. What is your gender? * (Required, Multiple choice)

Male
Female
Other

22. Please select your job. * (Required, Multiple choice)

College students
High school students
Junior high school students
Primary school students
Industrial workers such as factories
Work in manufacturing industry
Work in government, hospital, school and other institutions
Company management staff.
Office Employee
Freelancer
Unemployed
Other (please specify)

23. Please select your age. * (Required, Multiple choice)

Under 13
13-18 years old
19-23 years old
24-30 years old
31-40 years old
41-50 years old
Over 50 years old

24. Where do you live now? * (Required, Multiple choice)

Australia
Canada
Germany
New Zealand
United Kingdom
United States
None of the above

25. Are you a local citizen? * (Required, Multiple choice)

Yes
No

26. Which of the following ranges is your monthly income? * (Required, Multiple choice)

60001 USD above
30001-60000 USD
15001-30000 USD
9001-15000 USD
5001-9000 USD
3001-5000 USD
1001-3000 USD
501-1000 USD
0-500 USD

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